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Category/分类:农业 财经 商业总论 烹饪美食
WINE AND ECONOMICS: TRANSACTING THE ELIXIR OF LIFE
  Book ID/图书代码:04289515B77879
 
页数: 240 定价: 75英镑 上传日期: 2015-2-5

English Summary/英文概要: Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural importance and such wide distribution over time—even seen by some as “an elixir of life”. While wine has been produced and consumed for centuries, what is distinctive about the economics of wine? Professor Marks’s book is an accessible exploration of the economics of wine, using both basic principles and specialized topics and emphasizing microeconomics and related research.

Drawing upon economic themes such as International Trade and Public Choice, Wine and Economics also relates economic reasoning to management issues in wine markets. The discussion ranges from economic fundamentals and wine and government, to the challenge of knowing what is in the bottle and the importance of wine as a cultural good.

This novel and comprehensive introduction to the subject is an invaluable resource for students, scholars and anyone interested in wine and the wine industry.


Chinese Summary/中文概要: 酒与酒贸易可以说是早就渗透进了人类的文化与历史之中;几乎鲜少有什么货物可以像酒这样在文化领域意义非凡同时又能在时间的洗礼中获得如此广泛的认可----甚至有人称其为“神仙水”。尽管人类生产和饮用酒的历史已长达数个世纪,然后有关于酒的经济学又有着怎样的独特之处呢?马克教授的这本书可以说是通俗易懂,对酒文化背后的经济学进行了深入探究,既应用了基础原理和专门类话题,同时又强调了微观经济学和相关研究成果。

除了从国际贸易和公共选择等的经济学课题出发,《酒与经济学》还将经济推理与酒市场中的管理问题联系到一起。探讨话题从经济基础、酒及政府,谈到了解酒瓶中液体的挑战以及酒作为一种文化食物的重要性。

本书对酒这一话题的介绍和引入可谓是既新颖又深刻,不论是对学生、学者还是任何对酒以及酿酒业感兴趣的人而言都是十分珍贵和无价的。(DC)


Awards/获奖情况: ‘丹顿•马克的这本书籍作品充满了经济学知识和酒文化。它可以让经济学学生们得以一窥酒的世界以及一名酒研究专家对于其背后经济学的思考和洞见。本书无疑是第一本有关于酒经济学的书籍。”----卡尔•斯多池曼,美国纽约大学,酒经济学期刊编辑。

‘Denton Marks’s book fills a void in both the economics and the wine-related literature. It offers the economics student insights into the wine world and the wine professionals insights into economic thinking. Certainly, this is the first “wine economics” textbook.’– Karl Storchmann, New York University, US and Managing Editor, Journal of Wine Economics

About the Author/作者介绍:
 
  Format:
 
Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE
                               Complex/Traditional Chinese/繁体中文:AVAILABLE
 
Sales in other countries/其他国家销售情况:
 
原文第一章内容:暂无 手稿:暂无 大纲:暂无
 
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